{"id":8860,"date":"2022-09-07T14:06:12","date_gmt":"2022-09-07T12:06:12","guid":{"rendered":"https:\/\/sophierohart.com\/portfolio\/?page_id=8860"},"modified":"2026-05-06T19:47:05","modified_gmt":"2026-05-06T17:47:05","slug":"strategie-de-com","status":"publish","type":"page","link":"https:\/\/sophierohart.com\/portfolio\/strategie-de-com\/","title":{"rendered":"Strat\u00e9gie de Com"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#2A4A82&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(42,74,130,0.85) 0%|rgba(42,74,130,0.36) 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb min_height=\u00a0\u00bb223.4px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: center;\">Parce que la communication porte la vision strat\u00e9gique de votre entreprise, \u00e0 l&rsquo;interne comme \u00e0 l&rsquo;externe, elle est bien plus qu&rsquo;un outil. Elle doit \u00eatre <span style=\"color: #eac679;\">r\u00e9fl\u00e9chie, porteuse de sens et de valeurs<\/span>.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.19.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb30px||30px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>Ce que je fais pour vous<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><span style=\"color: #eac679; font-size: 60px;\">1.<\/span> Audits<\/h2>\n<h3 style=\"text-align: left;\"><strong>Audit interne<\/strong><\/h3>\n<p style=\"text-align: left;\">L&rsquo;audit interne inclut diff\u00e9rents aspects :<\/p>\n<ul style=\"text-align: left;\">\n<li><strong>L&rsquo;audit strat\u00e9gique<\/strong> : C&rsquo;est un <strong>bilan des actions<\/strong> que vous avez men\u00e9es dans votre communication. C&rsquo;est l&rsquo;occasion de faire le point sur les objectifs \u00e0 atteindre, sur votre offre, votre business model, votre suivi d&rsquo;activit\u00e9&#8230;<\/li>\n<li><strong>L&rsquo;audit ergonomique<\/strong> : J&rsquo;\u00e9tudie ici les parcours utilisateurs de votre site internet, la navigation, les boutons (call-to-action), la coh\u00e9rence graphique, ou encore l\u2019accessibilit\u00e9&#8230;<\/li>\n<li><strong>L&rsquo;audit \u00e9ditorial<\/strong>\u00a0: Dans ce cadre, j\u2019\u00e9tudie le ton de vos contenus.<br \/>Sont-ils homog\u00e8nes et coh\u00e9rents avec votre cible\u00a0?<\/li>\n<\/ul>\n<h3 style=\"text-align: left;\"><strong>et un audit externe<\/strong><\/h3>\n<p style=\"text-align: left;\">Pour une analyse compl\u00e8te de l&rsquo;existant, l&rsquo;audit interne est obligatoirement compl\u00e9t\u00e9 par un audit externe :<\/p>\n<ul>\n<li style=\"text-align: left;\"><strong>Benchmark,\u00a0veille concurrentielle\u00a0et\u00a0analyse de march\u00e9<\/strong> : qui sont vos concurrents ? Que font-ils ? Comment se situent-ils par rapport \u00e0 vous en termes de positionnement, de parts de march\u00e9 &#8230; Comment communiquent-ils avec leur cible et par quels supports ?<\/li>\n<li style=\"text-align: left;\"><strong>L&rsquo;analyse des tendances<\/strong> : quelles sont les nouveaut\u00e9s en mati\u00e8re de strat\u00e9gie digitale ? Trouvez de nouvelles id\u00e9es, les bonnes pratiques \u00e0 suivre&#8230; Offrez-vous un regard neuf !<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><span style=\"color: #eac679; font-size: 60px;\">2.\u00a0<\/span>D\u00e9finissons de vos objectifs<\/h2>\n<p>La strat\u00e9gie de communication digitale doit \u00eatre align\u00e9e avec vos ambitions et repose sur des <strong>objectifs SMART<\/strong>.<br \/>Il peut s&rsquo;agir d&rsquo;<strong>objectifs de notori\u00e9t\u00e9, visibilit\u00e9, conversion ou fid\u00e9lisation<\/strong>\u2026<br \/>Nous les d\u00e9finissons ensemble en fonction de votre vision et des r\u00e9sultats d&rsquo;audit.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><span style=\"color: #eac679; font-size: 60px;\">3. <\/span>D\u00e9cryptage de vos cibles<\/h2>\n<p>Pour cr\u00e9er une communication performante, <strong>le client doit \u00eatre au c\u0153ur de votre strat\u00e9gie<\/strong>.<br \/>\nPour ce faire, je cr\u00e9e des <strong>personas<\/strong> ou buyers personas.<br \/>\nGr\u00e2ce \u00e0 \u00e7a, nous apprenons \u00e0 conna\u00eetre le client en d\u00e9tail : ses besoins, ses probl\u00e9matiques, ses frustrations, les lieux dans lesquels il se rend, ses canaux de communication&#8230;<br \/>\nAinsi, nous sommes en mesure de dialoguer avec lui et de lui offrir le bon service au bon moment.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><span style=\"color: #eac679; font-size: 60px;\">4. <\/span>Cr\u00e9ation d&rsquo;un plan de com&rsquo;<\/h2>\n<p><strong>Le plan de communication<\/strong> est important car il donne une direction aux \u00e9quipes. Il r\u00e9sume les objectifs, les actions et les outils \u00e0 mettre en place pour r\u00e9ussir. Toutefois, le plan de com&rsquo; doit rester flexible et s&rsquo;adapter \u00e0 l&rsquo;actualit\u00e9, \u00e0 vos probl\u00e9matiques, \u00e0 vos clients.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><span style=\"color: #eac679; font-size: 60px;\">5. <\/span>Cr\u00e9er \/ Refondre votre univers<\/h2>\n<p>Si votre identit\u00e9 a besoin d&rsquo;un coup de jeune, ou si elle n&rsquo;est pas cr\u00e9\u00e9e, nous travaillons \u00e0 la concevoir.<br \/>\n<strong>Une marque ce n&rsquo;est pas seulement un logo, c&rsquo;est la cr\u00e9ation de tout un univers, porteur des valeurs et de l&rsquo;ADN de votre entreprise<\/strong> : son, couleurs, ic\u00f4nes, typographie&#8230; Nous construisons ensemble une marque qui cr\u00e9era de l&rsquo;engagement pour l&rsquo;ensemble des parties prenantes (clients, collaborateurs, fournisseurs).[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><span style=\"color: #eac679; font-size: 60px;\">6. <\/span>Cr\u00e9er vos supports de communication<\/h2>\n<p>Mes comp\u00e9tences et mon exp\u00e9rience en graphisme, UX design et webdesign sont de r\u00e9els atouts car elles me permettent de <strong>concevoir vos supports de communication : Web et print.<\/strong> Et si le support demande une expertise qui d\u00e9passe mon champ de comp\u00e9tences, je m&rsquo;entoure de partenaires (SEO, SEA, Motion designer, r\u00e9dacteur&#8230;) pour trouver les solutions performantes.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parce que la communication porte la vision strat\u00e9gique de votre entreprise, \u00e0 l&rsquo;interne comme \u00e0 l&rsquo;externe, elle est bien plus qu&rsquo;un outil. Elle doit \u00eatre r\u00e9fl\u00e9chie, porteuse de sens et de valeurs.Ce que je fais pour vous1. Audits Audit interne L&rsquo;audit interne inclut diff\u00e9rents aspects : L&rsquo;audit strat\u00e9gique : C&rsquo;est un bilan des actions que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-8860","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strat\u00e9gie de Com - Sophie ROHART - Charg\u00e9e de communication &amp; Marketing<\/title>\n<meta name=\"description\" content=\"Consultante digitale, je vous accompagne pour d\u00e9finir les orientations de votre strat\u00e9gie digitale. 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