{"id":7304,"date":"2019-10-09T11:03:46","date_gmt":"2019-10-09T09:03:46","guid":{"rendered":"https:\/\/sophierohart.com\/portfolio\/?p=7304"},"modified":"2022-11-12T15:15:26","modified_gmt":"2022-11-12T14:15:26","slug":"mais-au-fait-pourquoi-la-chouette-creative","status":"publish","type":"post","link":"https:\/\/sophierohart.com\/portfolio\/mais-au-fait-pourquoi-la-chouette-creative\/","title":{"rendered":"Mais au fait, Pourquoi La Chouette Cr\u00e9ative ?"},"content":{"rendered":"<p>Une question r\u00e9currente, et qui nous fait \u00e0 chaque fois sourire.<br \/>\nSophie, g\u00e9rante de la Chouette Cr\u00e9ative vous explique comment elle a choisi le nom de sa soci\u00e9t\u00e9.<\/p>\n<p>\u00ab\u00a0<em>En tant que communicante, je savais que le nom de mon entreprise devait \u00eatre percutant, et se retenir facilement.<\/em><br \/>\n<em>Je souhaitais un nom qui permette de<strong> projeter une image<\/strong>, un animal ou un fruit, ou un objet, et je recherchais \u00e9galement un nom plut\u00f4t f\u00e9minin pour assumer mon genre dans ce monde d&rsquo;hommes.<br \/>\nJe voulais associer un terme qui \u00e9voque la conception graphique, et plus encore, mais je souhaitais que le nom reste court.<br \/>\nPas d&rsquo;initiale car pour les gens,\u00a0 elles ne veulent pas dire grand chose sans explication, et pas de rapport \u00e0 mon nom propre.<\/em><br \/>\n<em>Apr\u00e8s de nombreuses heures de brainstorming, et quelques noms qui ne provoquaient aucune \u00e9motion chez moi, je me d\u00e9sesp\u00e9rais de trouver un nom qui me corresponde parfaitement.<\/em><br \/>\n<em>Je commen\u00e7ais \u00e0 me dire que j&rsquo;allais devoir me rabattre sur un nom commun, classique.<br \/>\n<\/em><br \/>\n<em>Et puis, comme Einstein et son Eureka.<br \/>\nElle est apparue ! Une Chouette ! La Chouette !<br \/>\nApr\u00e8s v\u00e9rification aupr\u00e8s de l&rsquo;INPI, La Chouette Cr\u00e9ative \u00e9tait disponible.<br \/>\nJe tenais mon nom.<\/em><\/p>\n<p><em>Au del\u00e0 de l&rsquo;anecdote, la chouette est le symbole de la sagesse dans le monde antique.<br \/>\nElle est li\u00e9e \u00e0 la d\u00e9esse grecque Ath\u00e9na. D\u00e9esse des Arts, de la sagesse, de l\u2019activit\u00e9 intelligente.<br \/>\nEt je m&rsquo;appelle Sophie (\u00a0L&rsquo;origine du pr\u00e9nom Sophie vient du grec \u00ab\u00a0sophia\u00a0\u00bb, qui signifie sagesse.).<\/em><\/p>\n<p><em>C\u2019est un animal capable d\u2019avoir une vision \u00e0 360\u00b0.<\/em><br \/>\n<em>Nous concevons des supports de communication papier, web et mobile, soit \u00e9galement \u00e0 360\u00b0.<\/em><\/p>\n<p><em>La chouette a une image positive, qui v\u00e9hicule de l\u2019empathie, et qui est facile projeter visuellement.<\/em><\/p>\n<p><em>Le terme \u00ab\u00a0Cr\u00e9ative\u00a0\u00bb permet de sugg\u00e9rer l\u2019activit\u00e9 de l\u2019entreprise sans trop en dire. \u0003<\/em><br \/>\n<em>C\u2019est un adjectif lui aussi positif, et qui comporte le m\u00eame nombre de lettres que \u00abChouette\u00bb,\u0003ce qui est visuellement esth\u00e9tique.<\/em><\/p>\n<p><em>Le jeu de mot \u00ab C\u2019est Chouette !\u00bb permet une belle touche d\u2019humour, que mes clients n&rsquo;h\u00e9sitent pas \u00e0 exploiter.<\/em><\/p>\n<p><em>Enfin, La Chouette Cr\u00e9ative, est un nom court, qui se retient facilement et qui marque les esprits.<\/em><br \/>\n<strong><em>A tel point qu\u2019aujourd\u2019hui, les clients oublient mon pr\u00e9nom, et m\u2019appelle La Chouette !<\/em><\/strong><\/p>\n<p><em>\u00e7a me vaut aussi quelques cadeaux \u00e0 l&rsquo;effigie des chouettes !<\/em><br \/>\n<em>Statuette, pin&rsquo;s et m\u00eame dessin sur les vitres du bureau.<\/em><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-7309\" src=\"https:\/\/sophierohart.com\/portfolio\/wp-content\/uploads\/2019\/10\/cadeaux-clients.jpg\" alt=\"\" width=\"1381\" height=\"600\" \/><\/p>\n<p><strong><em>Nos clients adh\u00e8rent pleinement \u00e0 cette identit\u00e9, ils s&rsquo;en amusent, et elle me colle d\u00e9sormais \u00e0 la peau.<\/em><\/strong><br \/>\n<em><strong>Et j&rsquo;adore \u00e7a !<\/strong> \u00ab\u00a0<\/em><\/p>\n<p><strong>Sophie, G\u00e9rante de La Chouette Cr\u00e9ative <\/strong><\/p>\n<p>Choisir un nom n&rsquo;est pas un exercice facile.<br \/>\nSi votre nom d&rsquo;entreprise a du sens, qu&rsquo;il vous ressemble ou qu&rsquo;il proj\u00e8te vos valeurs, vous aurez r\u00e9ussi une partie de votre identit\u00e9 de marque.<br \/>\nSi vous aussi vous recherchez un nom percutant et \u00e9tudi\u00e9 pour votre activit\u00e9, faites appel \u00e0 <a href=\"https:\/\/sophierohart.com\/portfolio\/consultante-en-strategie-de-communication\/\">La Chouette Cr\u00e9ative<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une question r\u00e9currente, et qui nous fait \u00e0 chaque fois sourire. Sophie, g\u00e9rante de la Chouette Cr\u00e9ative vous explique comment elle a choisi le nom de sa soci\u00e9t\u00e9. \u00ab\u00a0En tant que communicante, je savais que le nom de mon entreprise devait \u00eatre percutant, et se retenir facilement. Je souhaitais un nom qui permette de projeter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1732],"tags":[],"class_list":["post-7304","post","type-post","status-publish","format-standard","hentry","category-mindset-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mais au fait, Pourquoi La Chouette Cr\u00e9ative ? - Sophie ROHART - Charg\u00e9e de communication &amp; Marketing<\/title>\n<meta name=\"description\" content=\"Pourquoi La Chouette Cr\u00e9ative ? Une question r\u00e9currente. 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