{"id":8384,"date":"2021-07-23T10:03:29","date_gmt":"2021-07-23T08:03:29","guid":{"rendered":"https:\/\/sophierohart.com\/portfolio\/?p=8384"},"modified":"2021-07-23T10:41:49","modified_gmt":"2021-07-23T08:41:49","slug":"communication-eco-responsable-comment-realiser-des-supports-durables","status":"publish","type":"post","link":"https:\/\/sophierohart.com\/portfolio\/communication-eco-responsable-comment-realiser-des-supports-durables\/","title":{"rendered":"communication \u00e9co-responsable : Comment r\u00e9aliser des supports durables"},"content":{"rendered":"

Communication \u00e9co-responsable<\/strong> : Comment r\u00e9aliser des supports durables ?<\/p>\n

J’ai 15 d’exp\u00e9rience dans la communication. Et j\u2019ai peu \u00e0 peu r\u00e9alis\u00e9 \u00e0 quel point mon m\u00e9tier pouvait avoir un impact sur l\u2019environnement.<\/p>\n

Cette prise de conscience m’a amen\u00e9 \u00e0 repenser mes m\u00e9thodes de travail et \u00e0 sensibiliser mes clients et partenaires, sur l\u2019int\u00e9r\u00eat de penser une communication plus responsable.<\/strong><\/p>\n

Comment concilier son image d’entreprise avec ses valeurs \u00e9thiques ?
\nAlors comment \u00eatre plus \u00ab\u00a0\u00e9cologique\u00a0\u00bb dans sa communication ?<\/p>\n

Less is more : \u00e9purer c’est gagner !<\/h2>\n

De fa\u00e7on globale, pour tout les supports de communication, less is more.
\nConcr\u00e8tement \u00e7a veut dire quoi ?
\nQuand on parle d’\u00e9cologie et de graphisme, beaucoup pensent \u00e0 l’impression sur papier recycl\u00e9. C’est un d\u00e9but, mais \u00e7a ne suffit pas.
\nSur un support imprim\u00e9 par exemple : mettre moins d’images ou d’aplats de couleurs<\/strong> vous permettra de consommer moins d’encres et donc de diminuer votre empreinte \u00e9cologique.
\nIdem sur le web<\/a>, en optimisant et en diminuant la quantit\u00e9 de vos visuel<\/strong>s sur votre site internet, vous diminuerez le temps de chargement de votre interface, et donc l’\u00e9nergie consomm\u00e9e.<\/p>\n

Moins de couleurs sur votre logo<\/h2>\n

Epurer son logo pour diminuer son empreinte \u00e9cologique<\/strong>.
\nL’objectif, consommer moins d\u2019encre. La d\u00e9marche est loin d\u2019\u00eatre anodine, surtout pour les grandes marques qui positionnent leurs logos sur des milliers de produits chaque jour.
\nDans le m\u00eame esprit, des polices de caract\u00e8res fines<\/strong> et \u00e9troites<\/strong> seront privil\u00e9gi\u00e9es.
\nOublier les aplats de couleurs et jouer avec leur densit\u00e9<\/strong>\u00a0permet \u00e9galement de diminuer consid\u00e9rablement l\u2019encre utilis\u00e9e\u00a0:\u00a0un noir \u00e0 85\u00a0%<\/strong> d\u2019intensit\u00e9 reste aussi lisible, mais n\u00e9cessite moiti\u00e9 moins d\u2019encre<\/p>\n

R\u00e9duire les impressions et allonger la dur\u00e9e de vie de vos supports<\/strong><\/h2>\n

Pour les supports imprim\u00e9s, on va tenter d’allonger leur dur\u00e9e de vie.
\nPour atteindre cet objectif, le contenu doit \u00eatre pens\u00e9 pour le long terme<\/strong>.
\nPar exemple, ne pas mettre de date du style \u00ab\u00a0nous avons cr\u00e9\u00e9 notre soci\u00e9t\u00e9 il y a 3 ans…<\/em>\u00a0\u00bb mais plut\u00f4t \u00ab\u00a0nous avons cr\u00e9\u00e9 l’entreprise en 2019<\/em>\u00ab\u00a0.
\nRelire le support imprim\u00e9 pour \u00e9viter les erreurs.<\/strong> Effectivement, si une faute s’est gliss\u00e9e dans le support et que vous \u00eates oblig\u00e9s de le jeter, c’est une perte consid\u00e9rable de temps, d’argent et une pollution suppl\u00e9mentaire.
\nL’utilit\u00e9 et les quantit\u00e9s n\u00e9cessaires sont \u00e9galement \u00e0 bien \u00e9tudier. <\/strong>
\nCe flyer est-il r\u00e9ellement pertinent pour sa communication<\/em> ?
\nN’y a t-il pas un support tout aussi pertinent \u00e0 mettre en place ?<\/em><\/p>\n

Des partenaires responsables<\/strong><\/h2>\n

Pour les imprimeurs<\/strong>, vous pouvez choisir un prestataire qui a le label imprim’vert\u00ae<\/strong>. Ils sont assez nombreux sur le march\u00e9, et ils mettent en place des solutions pour r\u00e9duire leur impact sur l’environnement. (recyclage des d\u00e9chets, encres v\u00e9g\u00e9tales, aucun produits toxiques etc.)<\/p>\n

Sur le web, choisir un h\u00e9bergeur vert<\/strong>. Il en existe beaucoup. Les data centers de la soci\u00e9t\u00e9 ovh sont aujourd\u2019hui les plus \u00e9co-\u00e9nergetiques au monde.<\/p>\n

Communication \u00e9co-responsable : penser global<\/strong><\/h2>\n

Pour avoir une communication \u00e9co-responsable<\/strong>, il faut penser de fa\u00e7on globale.<\/p>\n

    \n
  • Cette campagne de mailings est-elle bien cibl\u00e9e ?<\/li>\n
  • Pouvons-nous r\u00e9duire la quantit\u00e9 de newsletters envoy\u00e9es ?<\/li>\n
  • Le logo de votre entreprise contient-il beaucoup de couleurs ?<\/li>\n
  • Combien d’e-mails \u00e9crivez-vous par jour ?<\/li>\n
  • Pouvez-vous en r\u00e9duire la quantit\u00e9 ?<\/li>\n
  • Faites-vous r\u00e9guli\u00e8rement le tri de vos mails ? de vos documents dans le cloud ?<\/li>\n<\/ul>\n

    En conclusion,\u00a0 il est tout \u00e0 fait possible d’avoir une communication \u00e9co-responsable<\/strong> qui concilie ses valeurs \u00e9cologiques et sa strat\u00e9gie. Il faut avoir du bon sens.
    \nPenser sa communication sur le long terme, privil\u00e9gier la qualit\u00e9 \u00e0 la quantit\u00e9, \u00e9purer ce qui peut l’\u00eatre, ne produire que ce qui est utile.
    \nL\u2019\u00e9co-conception en communication est une d\u00e9marche globale. Elle tend certes \u00e0 des visuels plus all\u00e9g\u00e9s mais doit surtout \u00eatre int\u00e9gr\u00e9e d\u00e8s le d\u00e9but du parcours de r\u00e9flexion.<\/strong>
    \nEn plus d’\u00eatre \u00e9cologique, la communication verte est \u00e9conomique.
    \n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Communication \u00e9co-responsable : Comment r\u00e9aliser des supports durables ? J’ai 15 d’exp\u00e9rience dans la communication. Et j\u2019ai peu \u00e0 peu r\u00e9alis\u00e9 \u00e0 quel point mon m\u00e9tier pouvait avoir un impact sur l\u2019environnement. Cette prise de conscience m’a amen\u00e9 \u00e0 repenser mes m\u00e9thodes de travail et \u00e0 sensibiliser mes clients et partenaires, sur l\u2019int\u00e9r\u00eat de penser […]<\/p>\n","protected":false},"author":1,"featured_media":8386,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-8384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-image-de-marque"],"yoast_head":"\ncommunication \u00e9co-responsable : Comment r\u00e9aliser des supports durables<\/title>\n<meta name=\"description\" content=\"Communication \u00e9co-responsable, soucieux de l'environnement : comment concilier sont image de marque et ses valeurs \u00e9thiques ?\" \/>\n<meta name=\"robots\" content=\"index, follow, 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