{"id":9267,"date":"2022-05-13T14:26:27","date_gmt":"2022-05-13T12:26:27","guid":{"rendered":"https:\/\/sophierohart.com\/portfolio\/?p=9267"},"modified":"2022-12-20T13:44:45","modified_gmt":"2022-12-20T12:44:45","slug":"comment-obtenir-la-certification-google-ads-en-5-etapes-simples","status":"publish","type":"post","link":"https:\/\/sophierohart.com\/portfolio\/comment-obtenir-la-certification-google-ads-en-5-etapes-simples\/","title":{"rendered":"Comment obtenir la certification Google Ads en 5 \u00e9tapes simples"},"content":{"rendered":"<p><a href=\"https:\/\/skillshop.exceedlms.com\/student\/path\/18160-certification-google-ads-pour-la-publicite-sur-le-reseau-de-recherche\">Google Ads<\/a> est une plateforme publicitaire puissante qui peut aider votre entreprise \u00e0 atteindre un public plus large. Si vous souhaitez obtenir la certification Google Ads, vous \u00eates au bon endroit !<\/p>\n<p>En tant que consultante en <a href=\"https:\/\/sophierohart.com\/portfolio\/agence-communication-bethune\/\">communication &amp; marketing<\/a>, obtenir cette certification me permet de conseiller mes clients et de les orienter sur les bons choix en mati\u00e8re de marketing digital.<\/p>\n<p>Dans cet article de blog, je vais vous donner quelques conseils \u00e0 travers cinq \u00e9tapes faciles qui vous aideront \u00e0 r\u00e9ussir l&rsquo;examen de certification. C&rsquo;est parti !<\/p>\n<h2>Comprendre ce qu&rsquo;est la certification Google Ads et ce qu&rsquo;elle couvre<\/h2>\n<p>La <strong>certification Google Ads<\/strong> est un titre reconnu dans le domaine marketing digital. Elle d\u00e9montre votre ma\u00eetrise de l&rsquo;utilisation de la <a href=\"https:\/\/ads.google.com\/intl\/fr_fr\/getstarted\/\">plateforme Google Ads<\/a> pour atteindre efficacement vos objectifs publicitaires ou ceux de vos clients. L&rsquo;examen couvre des sujets tels que la cr\u00e9ation et la gestion de campagnes, la d\u00e9finition de budgets, le ciblage de votre public, la mesure des performances, etc. Pour obtenir cette certification, vous devez passer l&rsquo;examen de certification Google Ads sur la plateforme <a href=\"https:\/\/skillshop.exceedlms.com\/student\/catalog\">Skillshop<\/a>. \u00c9galement, vous aurez besoin d&rsquo;une adresse gmail pour pouvoir effectuer l&rsquo;examen et vous connecter \u00e0 Google Ads.<\/p>\n<h2>\u00c9tudier pour l&rsquo;examen &#8211; La plateforme Skillshop est id\u00e9ale<\/h2>\n<p>Pour vous assurer d&rsquo;\u00eatre bien pr\u00e9par\u00e9s pour l&rsquo;examen, je vous recommande de suivre <strong>le cours gratuit de Skillshop<\/strong> sur les principes de base de Google Ads. En effet, la plateforme propose un catalogue de tutoriels gratuits et accessibles \u00e0 tous. De plus, elle offre la possibilit\u00e9 de s&rsquo;entra\u00eener, par le biais de quiz et de mini-tests.<\/p>\n<p>Enfin, vous pouvez passer votre certification autant de fois que vous voulez. Si vous \u00e9chouez, vous pouvez repasser l&rsquo;examen 24h apr\u00e8s votre derni\u00e8re tentative. <strong>Je vous recommande de vous entra\u00eener r\u00e9guli\u00e8rement (2 fois\/semaine) pour obtenir rapidement votre certification.<\/strong><\/p>\n<p>De mon c\u00f4t\u00e9, en plus de Skillshop, j&rsquo;ai eu la chance de suivre les cours de Pascal Perry, dans le cadre de mon BSc Marketing Digital &amp; Innovation sur l&rsquo;EDHEC Online. Ce cours, m&rsquo;a permis de situer o\u00f9 \u00e9taient mes erreurs et d&rsquo;approfondir mes connaissances sur l&rsquo;outil Google Ads. Aussi, j&rsquo;ai pu d\u00e9couvrir le planificateur de performance, que je ne connaissais pas avant de d\u00e9buter le cours.<\/p>\n<h2>Comment se d\u00e9roule l&rsquo;examen de certification Google Ads ?<\/h2>\n<p>L&rsquo;examen <a href=\"https:\/\/sophierohart.com\/portfolio\/google-propose-une-formation-gratuite-et-certifiante\/\">Google<\/a> Ads est un test informatis\u00e9 qui dure environ 1 heure 30. Pour ma part, j&rsquo;ai r\u00e9pondu \u00e0 l&rsquo;ensemble des questions en 45 minutes. Vous avez donc du temps pour r\u00e9fl\u00e9chir et choisir la r\u00e9ponse qui vous para\u00eet pertinente.<br \/>\nLe test se compose de 50 questions \u00e0 choix multiples et de questions vraies\/faux.<br \/>\nLes questions portent sur les connaissances de bases de l&rsquo;interface Google Ads, les types de publicit\u00e9s (r\u00e9seau de recherche Google, display, shopping&#8230;) mais aussi, les extensions d&rsquo;annonces, les annonces dynamiques, le taux d&rsquo;optimisation ou encore, le planificateur de performance.<br \/>\nPour obtenir la certification, il faut obtenir au minimum 40\/50 ou 80% de bonnes r\u00e9ponses.<\/p>\n<h2>Obtenez votre certification Ads !<br \/>\nUne fois que vous aurez r\u00e9ussi l&rsquo;examen, vous recevrez votre certification par courrier \u00e9lectronique<\/h2>\n<p>Apr\u00e8s avoir r\u00e9ussi l&rsquo;examen, vous recevrez un courriel de Skillshop qui vous f\u00e9licite pour l&rsquo;obtention de votre certification. Vous pourrez ensuite ajouter votre certification \u00e0 Linkedin, la partager ou encore la placer sur votre CV ou votre site Web.<\/p>\n<h2>Maintenez votre certification en la repassant tous les ans<\/h2>\n<p>Les fonctionnalit\u00e9s de la plateforme publicitaire Google Ads \u00e9voluent en permanence. Aussi, pour maintenir votre certification \u00e0 jour, vous devrez repasser l&rsquo;examen chaque ann\u00e9e. Google vous informera de la date de votre recertification.<\/p>\n<p>Vous souhaitez \u00eatre accompagn\u00e9 dans votre strat\u00e9gie digitale ? <a href=\"https:\/\/sophierohart.com\/portfolio\/#contact\">Contactez-moi.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads est une plateforme publicitaire puissante qui peut aider votre entreprise \u00e0 atteindre un public plus large. Si vous souhaitez obtenir la certification Google Ads, vous \u00eates au bon endroit ! En tant que consultante en communication &amp; marketing, obtenir cette certification me permet de conseiller mes clients et de les orienter sur les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9268,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2469],"tags":[],"class_list":["post-9267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certification Google Ads : Comment obtenir la certification ?<\/title>\n<meta name=\"description\" content=\"Comment obtenir la certification Google Ads et obtenir une accr\u00e9ditation professionnelle attestant de votre niveau de ma\u00eetrise marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sophierohart.com\/portfolio\/comment-obtenir-la-certification-google-ads-en-5-etapes-simples\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment obtenir la certification Google Ads en 5 \u00e9tapes simples\" \/>\n<meta property=\"og:description\" content=\"Comment obtenir la certification Google Ads et obtenir une accr\u00e9ditation professionnelle attestant de votre niveau de ma\u00eetrise marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sophierohart.com\/portfolio\/comment-obtenir-la-certification-google-ads-en-5-etapes-simples\/\" \/>\n<meta property=\"og:site_name\" content=\"Sophie ROHART - Charg\u00e9e de communication &amp; 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